Special to WorldTribune.com

A photo of a billboard in Texas that went viral worldwide on social media made a difference. The billboard message is coming down.

Burkett Outdoor Advertising, the company that owns the sign, told the Fort Worth Star-Telegram that the sign would be taken down.

“I was shocked that it traveled that fast,” Randy Burkett, the company’s owner, told the newspaper. “I believe in free speech, but this country is divided enough as it is. I’ve spoken with the client, and he’s agreed that it should come down. We’ll be reimbursing him.”

Kyle Mccallie, 25, who lives in Fritch, Texas, said he saw the sign on Tuesday along a route he travels regularly for work. He told USA TODAY that the sign is located along I-40 east near Vega, Texas — about a 35-mile drive from the New Mexico border.

Mccallie, who took the photo, said he is supports the sign’s message. But after posting it on social media, he received many negative messages — many obscene.

On Wednesday, a GoFundMe promising to create a billboard with a welcoming message along I-40 reached its goal of $1,800.

The campaign says the billboard will say, “Texas is for everyone — not for bigotry. Welcome, y’all!”