{"id":149009,"date":"2025-08-24T14:22:44","date_gmt":"2025-08-24T19:22:44","guid":{"rendered":"https:\/\/www.worldtribune.com\/?p=149009"},"modified":"2025-08-24T14:22:44","modified_gmt":"2025-08-24T19:22:44","slug":"communist-cornbread-the-woke-rebranding-of-cracker-barrel","status":"publish","type":"post","link":"https:\/\/worldtribune.com\/2025\/communist-cornbread-the-woke-rebranding-of-cracker-barrel\/","title":{"rendered":"Communist cornbread: The woke rebranding of Cracker Barrel"},"content":{"rendered":"

Analysis by<\/em><\/span> WorldTribune<\/strong> Staff<\/em><\/span><\/span>, August 24, 2025 <\/em>Real World News<\/span><\/a>
\n<\/em><\/span><\/p>\n

The woke writing was on the wall when Cracker Barrel chose the “Big Apple” for the rebranding celebration of the restaurant.<\/p>\n

There are no Cracker Barrels in the People’s Republic of New York City.<\/p>\n

\"\"The rebranding, led by new CEO Julie Felss Masino, includes a change in logos from the down home charm of the Old Country Store to something that appears to have been pulled from the back of a cheap clip art book.<\/p>\n

Revolver News noted: “But it\u2019s not just the logo. Cracker Barrel\u2019s entire look has changed. You\u2019re no longer sitting on somebody\u2019s cozy southern porch. Now you\u2019re stuck eating fried chicken in that played-out modern farmhouse look that\u2019s taken over most suburban homes in America.”<\/p>\n

“Cracker Barrel is done,” The Federalist’s Sean Davis wrote in an Aug. 21 analysis<\/a>. “Woke executives killed it, wrapped the corpse in a rainbow flag, and then made it do a little puppet show in New York City for the entertainment of all their woke little friends.”<\/p>\n

Shares of Cracker Barrel fell $4.22, or 7.2%, to $54.80 in Thursday trading, a loss of $94 million in market value. The stock had dipped to a low of $50.27 earlier in the day, representing a loss of almost $200 million in its capitalization.<\/p>\n

“But the real reason Cracker Barrel has been struggling,” Davis noted, “is that its service and food quality nosedived after Covid, and instead of fixing that, the company and its woke executives decided to go full Bud Light and taste the rainbow and dare its customers to object.<\/p>\n

“They stopped bringing you biscuits and cornbread as a matter of course, then they shrunk them. The food started to taste and look reheated instead of freshly prepared, and the service got slower and sloppier. Everyone who\u2019s been a loyal customer over the years has experienced this. It\u2019s undeniable.”<\/p>\n

“Those are admittedly tricky problems to fix, especially given how service quality everywhere has sucked after Covid. It\u2019s hard to find wait staff and cooks who always show up when they\u2019re supposed to and take pride in their work.<\/p>\n

“Cracker Barrel executives refused to address those problems \u2014 problems that any customer would\u2019ve pointed out had they bothered to ask. Instead, the executives went all-in on woke alphabet BS: DEI this, BLM that, LGBT whatever.<\/p>\n

“Because that\u2019s what people want at an old country diner: gay race communism shoved in their faces.”<\/p>\n

\n

Cracker Barrel has RUINED their ENTIRE brand.<\/p>\n

WTF is wrong with these people? pic.twitter.com\/KJjEFwx7Lg<\/a><\/p>\n

\u2014 Gunther Eagleman\u2122 (@GuntherEagleman) August 20, 2025<\/a><\/p><\/blockquote>\n