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Netflix pleads with fans to stop Bird Box challenge

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by WorldTribune Staff, January 4, 2019

Netflix has warned fans of its hit movie Bird Box against participating in an online challenge inspired by the film in which people attempt to complete tasks while blindfolded.

In the movie, which had a record 45 million viewers during its first week of release last month, Sandra Bullock (Melanie) and two children (Boy and Girl) are forced to navigate a post-apocalyptic world while blindfolded as seeing an entity that takes the form of their worst fears would result in their death.

Netflix’s social media team took to Twitter to plead with people to not hurt themselves while performing the #BirdboxChallenge.

“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” the official Netflix account tweeted. “We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

In the challenge, people are recording themselves blindfolded and attempting to complete tasks, many of which are depicted in the movie.

In one video, a blindfolded family of three is seen running around indoors for eight seconds before a toddler smashes into a wall. In another video on Twitter, a motorist covers his eyes with a beanie hat while driving on a highway.

There are numerous videos of random people walking blindfolded in cities like New York.

People are even doing the challenge for 24 hours straight and documenting it all.


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