Vietnam unleashes soft power against China: Ladies wearing map dresses

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Special to WorldTribune.com

Vietnamese models present the Uoc Vong Hoa Binh (Desire for Peace) collection of ao dai (traditional long dress). /tuoitre.vn
Vietnamese models present the Uoc Vong Hoa Binh (Desire for Peace) collection of ao dai (traditional long dress). /tuoitre.vn

The latest offensive against China launched by Hanoi has generated more Chinese media coverage than Vietnam’s naval clashes with Chinese maritime forces in the South China Sea.

That’s because the new offensive is a unique kind of soft power — beautiful Vietnamese women wearing traditional attire printed with maps of Vietnamese islands in the South China Sea claimed or occupied by China.

China and Vietnam have been involved in several rounds of violent maritime clashes in recent months, especially since early May when China surreptitiously installed an oil rig near the Paracel Islands which were taken by China from Vietnam in 1974 after a short but fierce naval battle.

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